Hidai joins Lydia as a Board Advisor

Very excited to recently join Lydia as a Board Advisor and work with the founder Nok Orrason, after being matched on the Connectd platform.

First & foremost, Nok is a great guy - driven & determined yet nice & open to feedback, an inspiring leader who really cares about people, values and the company culture (and I mean really, not only on the whiteboard). Some of our conversations were the most interesting & deep I ever had.

He also has a great story which demonstrates who he is:
Born in Iceland, he worked hard to become a successful content creator and influencer there.
He then wanted to help others do the same, so he established Iceland’s very first social media company, worked with influencers who skyrocketed to international fame with millions of followers, which inspired him to move to London and drive the company even further, to huge success.
And he could have just stopped there and enjoyed the success & profits, but he didn't...
He wanted to help even more people, so he sold his company and went all in, using his own money to start his tech startup, to build a product which will help many more influencers, not just one at a time, but thousands at scale.

And this is what Lydia is - a game-changing influencer marketing platform built with both influencers and brands at its heart, unlike other influencer marketing platforms that cater primarily to just brands.
For influencers, they have an app that allows them to easily manage their paid partnerships - all in one place. Like a very easy to follow to-do list of which content to post when & where etc. which allows them to focus on what they love and do best.
For brands, all they need to do is submit their campaign brief, and then the platform takes care of the rest by finding the right influencer and managing the influencer’s content creation in line with the campaign objectives - Then brands just pay for the results they get.
With a team backed by over a decade of influencer marketing expertise, Lydia is redefining the way brands and influencers work together, ensuring both sides thrive in an ever-evolving and increasingly challenging digital landscape.

Under Nok's leadership Lydia now has thousands of influencers, increasing numbers of brands, campaigns and revenues, with huge potential for growth.

To have the opportunity to work with founders like Nok and startups like Lydia is exactly why I joined Connectd - led by the very ambitious Roei Samuel, their innovative technology is empowering founders, advisors and investors to make and manage meaningful connections.
And beyond technology, they have a highly motivated team, which I want to thank - Nathaniel Opedo for the excellent matching and Samuel Gray & Jon Teale and the overall support.
Looking forward to continuing working together!

And lastly, while we usually work online remotely, it was great to meet in person in London and take the photo below :)

Original post on LinkedIn